Adventure Entertainment and Raccoon Media Group have entered into an exciting new partnership to expand their snow sports businesses together in 2022/23.
The partnership will see Raccoon Media Group (organiser of the UK’s National Snow Show) support the marketing and delivery for Adventure Entertainment’s release of the 73rd annual WARREN MILLER film, “Daymaker”, in the United Kingdom commencing November 2022.
The highly anticipated film will be launched with three premieres:
- GLASGOW – Monday 21 November 2022
- LONDON – Tuesday 22 November 2022
- BIRMINGHAM – Wednesday 23 November 2022
The premiere events will be an opportunity for snowsports fans to get the first look of the new Daymaker film, with guest presenters and athlete ‘meet and greet’ opportunities. Limited tickets will be going on sale soon – don’t want to miss out? Sign up to be alerted when the box office goes live here – https://www.warrenmiller.co.uk/buy-tickets
“We’re super-stoked to be working on the Warren Miller Tour which will be the perfect end to the year following our National Snow Show in Birmingham and Snowbound Expo in Boston, MA in November. I’m a huge fan of the film series and can’t wait to enjoy the premiere with my mates”, commented Stephen Morgan, MD, National Snow Show
In addition, Adventure Entertainment’s ski magazine, CHILLFACTOR, will launch into the United Kingdom at THE NATIONAL SNOW SHOW at the NEC in Birmingham on 15-16 October 2022.
“This is another exciting step in the growth of our international business. Adventure Entertainment took over running the long-established Warren Miller tour in the UK in 2019. This partnership provides invaluable marketing and in-market events experience to grow that tour. The opportunity to launch Chillfactor in the UK with The National Snow Show is also something we are very excited about”, said Adventure Entertainment CEO Toby Ryston-Pratt.
The Warren Miller Film Tour is sponsored in the United Kingdom by World Nomads, Ellis Brigham Mountain Sports, Helly Hansen, Rossignol, Ski Club UK, Winterhighland and IKON Pass. Additional sponsorship opportunities are available now.
-ENDS-
Notes to Editors:
· Additional imagery and video available – please get in touch
*WARREN MILLER FILM TOUR is owned by Outside Inc and distributed in the UK and Ireland by Adventure Entertainment.
About Adventure Entertainment
Australian-based, and operating in more than 12 countries, Adventure Entertainment is a digital multimedia business specialising in adventure sports. AE produces over 10 touring film festivals, and has dozens of feature films in recent distribution. Adventure Entertainment owns and operates the Women’s Adventure Film Tour, One Ocean Film Tour, Vertical Life Film Tour and RunNation Film Festival. Their recent feature film experience includes National Geographic’s “Torn,” Red Bull Media House’s “La Liste: Everything or Nothing,” and the Oscar winning “Free Solo”. AE also publishes a number of print and digital adventure magazines including Chillfactor, Trail Run, Vertical Life and Wild, as well as owning and operating the digital streaming platform ADVENTURE+.
About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on health and wellbeing markets. Our media properties deliver year round content and advice to specialist, self-identifying consumers that share a love of being outside and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.
About The National Snow Show
The National Snow Show is an event for snowsports lovers, no matter their experience, background or ability. Built for skiers, snowboarders and those who enjoy the mountains over winter, the Show brings together a community of enthusiasts to shop the latest kit, tech and gear, book their next winter holiday, be inspired by famous faces from across the snowsports world and enjoy a great day out with friends old and new. Find out more about our ‘why’ and how we build a show we are proud of here.
For all media enquiries, contact Senior Marketing Manager Ashley Cox at ashley@raccoonmediagroup.com
Partnerships & Advertising Contact:
Charles Werb
