MAY 4, 2026: FOR IMMEDIATE RELEASE.
Adventure Entertainment (AE) today announced that it will be acquiring Great Walks Magazine from Yaffa Media, further strengthening its focus on outdoor and adventure media in Australia.
Great Walks is one of Australia’s most respected hiking publications, with a long-standing reputation for inspiring and informing bushwalkers, trekkers, and outdoor enthusiasts across the country.
Under the agreement, AE will assume ownership and operation of the Great Walks brand and print publication and are working on a transition from the next issue of the magazine.
The acquisition expands AE’s presence in the hiking category, complementing its existing portfolio of titles including Wild, Trail Run, Vertical Life, Australian Mountain Bike, Chillfactor, and other titles. The addition of Great Walks strengthens AE’s ability to serve the broader outdoor community and unlock new commercial opportunities across hiking, travel, and adventure tourism.
Yaffa Media Managing Director, Tracy Yaffa, said:
“Great Walks has been an important part of our publishing portfolio and a trusted brand for Australia’s hiking community. We’re pleased to see it transition to Adventure Entertainment, who bring deep expertise in outdoor media and a clear vision for the category. This allows us to focus our efforts on other core areas of the Yaffa business, while ensuring Great Walks continues to thrive.”
Adventure Entertainment CEO, Toby Ryston-Pratt, said:
“Great Walks is an iconic title in the Australian outdoor landscape and a natural fit within the AE portfolio. The hiking category represents a significant and growing segment of the adventure market, and this acquisition strengthens our position in that space.
Beyond publishing, it opens up broader opportunities across commercial partnerships, travel, and tourism — allowing us to better connect audiences, brands, and destinations through high-quality content and experiences. We’re excited to build on the legacy of Great Walks and welcome founding editor Brent McKean to our team.”
The acquisition aligns with AE’s broader strategy to expand its portfolio of niche, high-quality publications and integrate them into its wider content, events, and subscription ecosystem.
Media Contacts
For Adventure Entertainment:
Toby Ryston-Pratt
toby@adventureentertainment.com
For Yaffa Media:
Tracy Yaffa
tracyyaffa@yaffa.com.au
