Old Bike, Australia’s beloved magazine celebrating the passion, history and culture of classic motorcycles, has been acquired by Adventure Entertainment, a global leader in adventure media, films, and events.
The move marks an exciting new chapter for one of Australia’s most enduring motorcycle titles. Since its launch, Old Bike has captured the spirit of motorcycling through its detailed restorations, historical features, and stories from the riders who keep classic bikes on the road.
For Adventure Entertainment, known for publishing Wild, Caravan World, Trail Run Mag, Vertical Life, Chillfactor, Snow Action and Stonefly, the acquisition further expands its portfolio of enthusiast brands that celebrate adventure, skill and craftsmanship. The company plans to build on Old Bike’s strong reputation and loyal community, continuing to deliver premium content for readers who share a love for two-wheeled heritage.
“We’re excited to welcome Old Bike into the Adventure Entertainment family,” said Toby Ryston-Pratt, Founder and CEO of Adventure Entertainment. “This brand perfectly complements our existing titles. It embodies the same passion and authenticity we value — people who love the journey as much as the destination. We look forward to honouring Old Bike’s legacy while expanding its reach to a new generation of riders.”
Arek Widawski, CEO of nextmedia, commented on the transaction: “Transferring Old Bike to Adventure Entertainment is a natural step as we continue to refine our portfolio and focus on our core growth areas. Old Bike has a special place in Australia’s motorcycling community, and we are confident that Adventure Entertainment will take it forward with the same enthusiasm and respect for the craft that our readers have come to expect.”
Following the acquisition, Old Bike’s audience can expect a seamless transition. The editorial vision, dedication to high-quality journalism, and commitment to the motorcycle community will remain central to the brand’s identity under Adventure Entertainment’s stewardship.
About Adventure Entertainment: www.adventureentertainment.com
Adventure Entertainment is a global multi-media company specialising in outdoor and adventure content, spanning digital media, films, magazines and live events. The company produces major annual film festivals including the Fly Fishing Film Tour, Women’s Adventure Film Tour, RunNation Film Festival, Climbing Film Tour, and others. Adventure Entertainment’s mission is to build communities through exceptional content and experiences that inspire people to get out and adventure.
About nextmedia: www.nextmedia.com.au
nextmedia publishes leading special-interest titles, including Healthy Food Guide, ABC Gardening Australia magazine, Golf Australia, ABC Cricket, Prevention
Australia, Australian Muscle Car, techpartner.news, iTnews and frankie. nextmedia is a part of global Forum Media Group, with over 25 subsidiaries around the world.
For the latest news, information and subscription details for Old Bike, visit https://www.oldbikemag.com.au/
