Adventure Entertainment Enters Agreement to Acquire Ride Media and Publish the Tour de France Official Guide in Australia
Sydney, Australia — Adventure Entertainment has entered into an agreement to acquire the Ride Media brand and assets, including the rights to publish the Australian edition of the Tour de France Official Guide.
The acquisition brings together two of Australia’s most recognised cycling media brands, with Ride Media joining Adventure Entertainment’s portfolio alongside Australian Mountain Bike (AMB). The move positions Adventure Entertainment as the only media company in Australia serving both the road cycling and mountain bike communities, creating a unified multi-media platform for cycling audiences, brands and advertisers.
Adventure Entertainment plans to relaunch Ride Media’s digital cycling platforms, while continuing publication of the Tour de France Guide in Australia.
Rob Arnold, founder of Ride Media and one of Australia’s most respected cycling journalists, will remain closely involved with Ride as editor of the Australian Tour de France Official Guide and the Ride digital publishing platform.
Adventure Entertainment CEO Toby Ryston-Pratt said the acquisition represents a natural expansion of the company’s cycling media footprint.
“We’ve built a strong presence in mountain biking through AMB, and Ride has long been one of the most respected brands in Australian road cycling with 28 years of pedigree. Bringing these brands together allows us to support the full breadth of the cycling industry – from road to trail – while creating new opportunities for advertisers and partners.”
Rob Arnold said the partnership will help breath new life into Ride Media while ensuring the Tour de France Official Guide continues to reach Australian cycling fans as a premium print publication:
“Ride has always been about telling great cycling stories and celebrating the sport. Adventure Entertainment has a proven track record of building strong niche media brands, and I’m excited to work with Toby and the team to refresh Ride’s digital presence while continuing to produce the Tour de France Guide for Australian fans.”
Adventure Entertainment plans to integrate Ride Media with its broader media and advertising network, providing cycling brands with new cross-platform opportunities spanning road cycling, mountain biking, digital publishing and events.
Completion of the acquisition is subject to the consent of ASO to the assignment of the Tour de France Guide licence.
Click here to preorder your copy of the Tour de France Official Guide here with free delivery.
About Adventure Entertainment
Adventure Entertainment is an Australian media company specialising in adventure, travel, outdoor and cycling audiences. Its portfolio includes leading mountain bike publication Australian Mountain Bike (AMB) along with events, digital platforms and content serving the adventure and cycling communities.
About Ride Media
Ride Media is a long-standing Australian cycling brand founded by journalist Rob Arnold, known for its road cycling coverage and for publishing the Australian Tour de France Guide.
Media enquiries:
Toby Ryston-Pratt
Adventure Entertainment
toby@adventureentertainment.com
Rob Arnold
Ride Media
rob@ridemedia.com.au
Partnership enquiries:
Ash Munro
Adventure Entertainment
ash@adventureentertainment.com
