Australia’s iconic mountain biking brand embarks on a new journey
Following the success of its digital and print presence, Australian Mountain Bike (AMB), the country’s oldest and most respected mountain bike magazine, has been acquired by Adventure Entertainment, a global leader in the distribution of adventure films, events, and related media services.
The acquisition comes as AMB continues to inspire and inform riders across Australia, both in print and online. With features ranging from bike tests, trail reviews, and personal experiences, AMB has solidified its position as the go-to source for mountain biking enthusiasts.
Adventure Entertainment, known for its expertise in outdoor adventure content, sees this acquisition as a strategic move pursuant to their mission of building a world class home for Australia’s ever-growing adventure community. With a rich history of publishing some of Australia’s most iconic adventure magazines, including the likes of Wild® magazine, Adventure Entertainment is committed to elevating the AMB brand to new heights.
“We are thrilled to welcome Australian Mountain Bike into our family,” said Toby Ryston-Pratt, the founder and CEO of Adventure Entertainment. “The synergy between our brands is undeniable, and we look forward to continuing and growing this important publication for the mountain biking community.”
Arek Widawski, CEO of nextmedia, commented on the transaction, saying: “Handing over the reins of Australian Mountain Bike to Adventure Entertainment is a strategic decision that aligns with nextmedia’s vision to focus and expand in other core areas of our business. We’ve nurtured AMB with great pride, and we believe Adventure Entertainment is the right partner to carry forward its legacy. This move not only benefits both companies but ensures that AMB’s dedicated audience continues to receive the exceptional content they’ve come to expect”.
Following the acquisition, fans of Australian Mountain Bike can expect a seamless transition with the editorial and advertising teams remaining intact. Mike Blewitt, who has been instrumental in shaping the magazine’s voice and content, will continue to serve as the editor, together with Damian Martin leading partnerships and advertising. The team’s dedication to delivering high-quality content and fostering strong relationships with advertisers will remain a cornerstone of the brand’s success under the new ownership.
About Adventure Entertainment: www.adventureentertainment.com
Adventure Entertainment is a global digital multi-media business specializing in outdoor adventure content, including digital media, films, magazines, and streaming. They publish Wild, Trail Run Mag, Vertical Life, Chillfactor and Snow Action magazines and websites. They also own and proudce a variety of annual film events such as the Fly Fishing Film Tour, Women’s Adventure Film Tour, RunNation Film Festival, Climbing Film Tour and One Ocean Film Tour, as well as a series of licensed film tours including Warren Miller’s annual film tour and Reel Rock. Adventure Entertainment’s mission is to build adventure communities through exceptional content, events and partnerships, that inspires people to head outside and experience it for themselves.
About nextmedia: www.nextmedia.com.au
Nextmedia publishes over 15 leading special interest publications such as Healthy Food Guide, ABC Gardening Australia, Golf Australia,
Australian Muscle Car, iTnews, KZone and frankie. Also holding a range of websites, digital media, forums and events, nextmedia is a wholly
owned subsidiary of Forum Media Group www.forum-media.com
